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Have you explored the features that the Kindle has that other readers don't? I use readers on my company's blackberry, costs me $0 but I give up the screen size as I need to be scrolling constantly. What can the Kindle do that others can't?
1) Search through your digital library for a certain text string;
2) Personalize your Kindle;
3) Let's face it Amazon has everything, if all you buy is bestsellers or common novels why bother with a Kindle, get a cheap Kobo and save a bunch of dollars but give up the ability to buy odd ball titles.
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