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Originally Posted by captkjaneway
OT: I believe George Lucas did a deal for the rights for the merchandise from Star Wars A New Hope and from this funded all his other projects. IMHO Star Wars was teh film that created movie merchandise.
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It certainly wasn't the first example of large-scale media merchandising, though. I'm sure there are earlier examples, but in the 1960s, "Dalek" merchandise (ie my Avatar, from the BBC TV show "Doctor Who") was enormously popular in Britain, with items ranging from Dalek soap, Dalek tea-towels, to Daleks dressing-up costumes for children.