Thread: Avon (HarperCollins) launches a new digital-first romance imprint
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Old 03-07-2011, 08:21 PM   #7
sbtx99
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"Will Avon Impulse titles be DRM protected?
Yes. Our retail partners will place DRM protection on Avon Impulse titles, following the standard procedure for all Avon books."

I wonder if the new imprint will also be agency priced... if so, that would be two strikes against them.

ETA: Three strikes if there's a cap on library lending for the new imprint.
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