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Only mods can change thread titles and in the past I used to contact a mod each time something became free/stopped being free in a new store, but I think it was really tedious for both of us.
That said, there does seem to be at least one kind mod who makes a point of going through the threads once a day and "updating" them with store/expiry info if someone's happened to note it in a comment.
But aside from that, it's caveat 1-clicker all the way.
You can of course help out by clicking the Report Post ! button to inform a mod if an offer expires so they can change the title. But sometimes some of the publishers repeat their freebies or the stores have glitchy pricing issues that get fixed later, so there's a certain risk to declaring anything definitely no longer on offer.
Hope this helps.
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