Quote:
Originally Posted by Worldwalker
To give you an idea of how little there was to begin with, at one point I owned almost all of it. When "all of it" is some comic books, a dozen action figures, some collectable cards (four sets to a box, no artificial scarcity there), and so on, that's not a very big deal. It was really with Empire that the whole marketing thing took off like a rocket, and of course in Jedi we got the Ewoks who were put in strictly for marketing purposes ... but even they didn't come close to Phantom Menace in terms of the movie being nothing but an extended commercial for the toys, computer games, and other random stuff.
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I'm reminded of a bit in Wil Wheaton's Just a Geek book where he talks about The Wall of Star Wars inside a K-Mart...