Thread: An observation on readers being sold - or not
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Old 03-07-2011, 02:03 PM   #42
mr ploppy
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Quote:
Originally Posted by jabberwock_11 View Post
In all of the stores that I have visited that are selling ebook readers (Best Buy, Target, Borders, and Barnes & Noble) The devices are not only selling, but quite often selling out. The devices on display 95% of the time are working properly (very rarely do I see one defective or dead) and have a pretty heavy traffic flow around them.
Having them out on display and letting people play with them will be the reason they are selling. Filling a shelf with empty, boring-looking grey boxes (and putting them next to the computers) is where the UK shops go wrong. Even a dummy one to poke, like they do with mobile phones, would be better than empty boxes.
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