Another important thing: get your terminology right! I find it very distracting, for example, when American authors write books set in Britain, but use American terminology: I'm sure it's equally true the other way around, too. I recently read a (modern) "Sherlock Holmes" story by an American author, who had Watson using words like "sidewalk" and "block" (to measure urban distance); neither or which would ever be used by a British person.
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