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This is exactly why I haven't updated to 3.1. There isn't anything in it that is an upgrade - only new ways for them to sell to you.
Make no mistake, the "social media" feature isn't the main point for Amazon, it's the "Customers who bought this book also bought..." They've planted an ad at the end of the book, and none of us have made a fuss because we're all looking at the shiny page numbers and the tweety-features.
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