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Your B&N gift card wasn't due to any merchandise purchase you made, I believe.
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That's what I think is the difference, too.
BTW, another oddity of Kobo's system is you CAN actually buy a gift card with a gift card. In other words, if you have $3.00 left in your store credit from a gift card and you buy another gift card for $50.00, you will only be charged $47.00 and you will then have $50.00 in your account.