I think the statement about the egift card was just an error not corrected when they changed the original terms, because everything else refers to it as a coupon. I suppose, though, even the original terms could have not allowed the egift card to be applied to agency books, since they were giving us the card it could be considered a rebate. They may have changed the terms just to make this more straightforward.
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Can you purchase Agency ebooks using "Border Bucks?"
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Per the Borders website - no.
I looked at a Penguin book and it said this:
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The publisher does not allow this eBook to be discounted below list price in any way.
For this reason, this eBook is not eligible for any pre-order, bestseller, promotional, coupon, or other discount. It is also not eligible for the accrual or redemption of Borders Bucks through Borders Rewards
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