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Did a quick search on umf and got:
Universal Message Format (UMF)
Universal Message Format (UMF) is an extensible XML dialect used for structuring data source files. UMF contains standard tags that represent key pieces of identities, relationships, and activities. Before data can be processed by the pipelines, it must be converted into UMF and follow the UMF specification.
UMF consists of these hierarchical components:
UMF documents
The collection of UMF segments that structure the data and indicate the type of data source record.
UMF segments
The part of the UMF document that structures the data for the data source.
UMF elements
XML tags and values that define the data within a UMF segment of a UMF document.
The UMF specification lists the specific types of UMF documents, the UMF segments within each UMF document type, and the valid UMF elements within each UMF segment.
Looks like another attempt at a universal format and it's associated with IBM as far as I could find... of course all this is absolutely no way of predicting the safety of this site and its content and, being naturally paranoid, not knowing means stay away from...
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