Quote:
Originally Posted by tompe
It probably failed because people could not be sure to get the whole book and therefore did not buy the parts.
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It failed because King set a minimum level of sales that he wanted to get, per chapter, to continue the project (and readers were informed about this in advance of the project). As new chapters came out, fewer and fewer people bought them. Finally, the minimum level of purchases was reached, so he canned the project.
Slashdot article on Stephen King's online e-book experiment "The Plant"
Wired article on Stephen King's online e-book experiment "The Plant"
Guardian article on Stephen King's online e-book experiment "The Plant"
Not the way I would've done it, myself... I would've finished the project, accepted the loss, and reconsidered my business model or price for the next one. But I'm not Stephen King.