...when the Apple stores start putting in magazine racks, book shelves, a kids section/play area, a lounge area (chairs/sofas) and a coffee shop for some refreshing beverages and snacks - then and only then will they be comparable to B&N or Borders etc. When Apple stores can sell me a bag of chips, motor oil, 10 pound test fishing line and samples of hand lotion - then and only then will they be comparable to Wal-Mart or Target. When Apple stores can sell me a new filter for my vacuum cleaner, blu-ray DVDs, - you get the idea.
The deal here is Apple stores were built to sell Apple's limited line of over-priced albeit quality items. The staff there is made up of qualified technicians as deemed by Apple and are all about service to their products. All the other retailers mentioned are staffed by people that are not hired for their expertise in pork rinds or motor oil or even Men's Fitness magazine. Probably one of the many reasons why my Kindle was $139 and an iPad is $499 - J/S
