Quote:
Originally Posted by queentess
Borders didn't have the cash to make this happen; they couldn't afford to 'take the hit' to generate revenues later.
Well, I also see the Kindle at Target and Best Buy... but Amazon is still the one behind it. And Borders is a major U.S. bookstore that didn't produce a reader, but because it wasn't sold at, say, B&N (and who the hell has heard of the Kobo outside of these forums or Borders? not the average person, I assure you), it's a general assumption that the Kobo was produced by Borders. A wrong assumption, but a logical one.
|
But one difference is that Amazon has no brick and mortar store fronts, and the boxes still say that it is an Amazon product. Kobo mentions Borders no where on its website, boxes, promotional material, etc. B&N makes the Nook, and it clearly states it is a B&N product on the device itself, the packaging, etc, etc.