Quote:
Originally Posted by altworld
My thoughts were how Borders had a huge advantage in being able to set up instore ebook kiosks with their huge network of store and how they screwed it up. Yes, the hit would have to be made by Borders, by buying and selling almost at wholesale price, but at worst it would of been an even exchange.
|
Borders didn't have the cash to make this happen; they couldn't afford to 'take the hit' to generate revenues later.
Quote:
Originally Posted by Hellmark
I really don't understand the misconception that Borders is the one behind the Kobo reader, when they're not the only place to buy them. I've seen them at Best Buy, Walmart, etc.
|
Well, I also see the Kindle at Target and Best Buy... but Amazon is still the one behind it. And Borders is a major U.S. bookstore that didn't produce a reader, but because it wasn't sold at, say, B&N (and who the hell has heard of the Kobo outside of these forums or Borders? not the average person, I assure you), it's a general assumption that the Kobo was produced by Borders. A wrong assumption, but a logical one.