Quote:
Originally Posted by Hellmark
It wasn't Borders who introduced it though. They're simply a reseller. Kobo is a separate company.
Plus, when they were first introduced, they would have been selling at a loss. You have to keep in mind that the display alone costs in the neighborhood of $60.
|
Okay, let me rephrase this.
There are times you have to to try a loss leader to garner interest in a product. In this case selling the Kobo at $79 which at a guess is still $10 per unit profit, would help increase Borders sale in ebooks.
Now, you also have to remember that there was a Border in virtually ever mall, giving them a huge advantage of putting eBook Kiosks in each store and push that as well. They really could of been on the cutting edge here, instead they choose to ignore it, and then at the end decided there model would be to charge authors a large upfront fee to publish in their store.
It is all might of beens, the balls been dropped now.
Arigato,
Nick Davis