Amazon is certainly ahead right now ( and far ahead when you add in Kindle and Android purchases) . However Apple is coming from zero 11 months ago, and ( as Ive said) its bookstore is far inferior.
However, the issue is the importance of the IOS platform compared to all other platforms. I wonder what the figuires are if we compare the ebooks sold on iOS platform compared to ebooks to Kindles, Nooks, Android devices etc.
Its impossible to know (because Amazon hides its figures)but we do know there are 160M iOS owners out there and that Apple has sold more Ipads in nine months than Amazomn has sold Kindles in 3 years.
Lets put it this way. If Apple went all out to dominate the ebook market, it quite likely could. Its not really trying right now.
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