Quote:
Originally Posted by altworld
I am going to say if Border introduced the Kobo at that price, which would be inline with its no frills eReader motto, they might not be having all the troubles they are having now.
Arigato,
Nick Davis
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Quote:
Originally Posted by Hellmark
It wasn't Borders who introduced it though. They're simply a reseller. Kobo is a separate company.
Plus, when they were first introduced, they would have been selling at a loss. You have to keep in mind that the display alone costs in the neighborhood of $60.
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What Hellmark said, plus I think Borders was too far gone for ebooks to revive them, especially with the still-small market penetration of ebooks. Ebooks are popular on this forum, but they still have a lot of ground to gain with the general reading public.