I read on a Blackberry but I have had many pals that read on a windows mobile phone and they tell me that their spouse does not mind that at all becuase their phone tends to be backlit. They have told me about the demise of fictionwise that you talked about but their solution was to download and install readers from Mobipocket, Amazon, Borders and Barns and Nobles and continued doing what they have been doing in the past. Cost to them - in many cases $0, their companies bought them the phone for business reasons.
Going to leave this issue for kindle owners, I am not real sure if the kindle is back lit or not, meaning the light source is behind the screen not on your side of it. When its on your side of the screen my pals call that room lit and printed books are all room lit.
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