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The thing with Apple is that if you go all Apple, everything works together and it works very well together. Sure it's proprietary, but since it's all from the same source it's not an issue.
The problem comes up when you're mixing Apple with other products, which may or may not be proprietary, because they don't always work as well together.
iTunes is a great example. If you're on Apple, it's pretty much how you need to manage your media; but if you're not on Apple it's not going to work with your device. If you've got a mixture of devices you're going to have to find work-arounds and thats not pretty.
There's nothing wrong with proprietary, it just is what it is, but sometimes it gets in the way of interoperability, and with Apple that's not a bug it's a feature.
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