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Originally Posted by Horemheb
This is not realistic. Retail is a completely different business than publishing and requies different expertise, different business methods etc. Moreover people want to buy different stuff at the same place that's why Amazon and the likes are so successful. So publishing companies would need to become a big store selling TVs, computers and other products in order to be able to successfully handle their own retail.
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Amazon became popular at the beginning because people could buy basically any book they wanted, and it was delivered straight to their door.
If you print books it sure is a very different and difficult task to get them into the hands of each and every customer
This is not the case with digital stuff- you just need some website/platform
What does amazon really do? Have a website that people can easily download or buy books.
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In iTunes model it is exactly Apple who is the retailer not the music publisher. So the formula is the same as I wrote only in this case Apple has the role of retailer not B&N or Amazon. Publishers are almost never retailers and probably they should not be. At least it is not realistic.
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Why not? Computer makers were almost never retailers...
If i were the CEO of a publishing co i would call up my publisher and newspaper CEO friends (or arch enemies) and suggest making a platform to sell their digital books.
they are the ones who own the copyright so they can do as they choose. Leave the paper books to amazon and book shops and cut out the middle man for the digital.
Spend a $1million between all of them and they'll get a system up and running (they could even employ people to do it should they not have any IT experts on their workforce). Get every book that is for sale up there and they're made.
Make an app for apple and sell their own copyrighted products as they like, if apple doesn't like it then screw them, see how many people will continue to buy ithingys if they can't read books and newspapers.
People only buy their book from amazon because it has all the stuff they need, if people can buy all their ebooks from somewhere else they will go there even if they can't buy a tv and a spare tire for their yacht
but if they continue to insist on drm then let the high seas lurkers do what they will.