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When I consider to buy a book (electronic or paper), I at least read the back or alike. If there is no information or the book, I would like to read at least the first few pages. This to see if I like the writing style of the book.
Others I just buy, based on recommendations of people I trust and know me.
With e-books this is more difficult. Most authors do not give you that option unfortunately. Sometimes it is intentional, sometimes it is restricted by the store, publisher or format. Some authors work around it and actually use it. They publish the first few chapters on their personal website, sometimes a chapter a week just before the book is published to generate attention. I feel that is a good method and I wish more authors and/or publishers would do that.
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