Quote:
Originally Posted by david_e
So Apple is the retailer, as they are the final link in the transaction with the buyer, and Amazon, or others, are now wholesalers.
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No, there is no wholesaler in this story. Amazon and B&N has the contract directly with the publishers (there is no middle link) just as Apple has the contract directly with music publishers for iTunes. So if you like, Amazon and B&N is the retailer + wholesaler for e-books/magazines and Apple is the retailer + wholesaler for iTunes music.
So once again, Apple has no role in the business of e-books and magiznes except for the ones for which it has the contract directly with the publisher. Which is almost an invisible ratio. So it is easy to calculate Apple's cut for the vast majority of e-book and magazine sales: the percantage for doing zero is zero.