Quote:
Originally Posted by Visuddhi
the music fat cats feel comfortable to sell their music without drm through that horrendous software.
Thus it might be possible that publishers could do the same.
|
You are right: it would be absolutely in the best interests of the customers if publishers could give up the stupid idea that DRM is useful. Music industry has gone through the same and finally learned that the lack of DRM does not mean the end of business. Apparently the decision makers of publishing companies are even stupider than that of the music industry, they are not able to learn from others' mistakes and good practices, they need to learn the lesson themselves.
Quote:
|
The publishers do not need to have a separate retailer,
|
This is not realistic. Retail is a completely different business than publishing and requies different expertise, different business methods etc. Moreover people want to buy different stuff at the same place that's why Amazon and the likes are so successful. So publishing companies would need to become a big store selling TVs, computers and other products in order to be able to successfully handle their own retail.
Quote:
|
they can set up their own ebook store using the itunes model
|
In iTunes model it is exactly Apple who is the retailer not the music publisher. So the formula is the same as I wrote only in this case Apple has the role of retailer not B&N or Amazon. Publishers are almost never retailers and probably they should not be. At least it is not realistic.