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Yeh i know the equation isn't exactly true, i was just following on from your post, but that's not really so important.
The point i was making is that as it is iTunes sells digital media (mp3, video..) meaning that the music fat cats feel comfortable to sell their music without drm through that horrendous software.
Thus it might be possible that publishers could do the same.
I would certainly prefer if it were some other program or platform, however if it means that publishers can make a profit by selling better quality products then that would be good.
The publishers do not need to have a separate retailer, they can set up their own ebook store using the itunes model (if they don't want to use the already functioning itunes), all publishers and newspapers can then carry on their business and make a profit (which is necessary to stay in business). It would be in their own interest to work together setting up the 'mulipub' estore.
However the chances of them actually doing that are pretty slim!
So they could give apple 30% (which is a fairly good deal compared to what the discounts they give stores) and everyone (especially apple) is happy. (well everyone except amazon sony and the others)
Wouldn't it be nice if we could buy ebooks and read them as we please?
But yes it is pretty shitty for apple to take 30% from other companies for doing bugger all
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