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Just a couple of thoughts on this:
Samples - if it is Smashwords, the default there when you're setting up a book is a 50% sample. It's just possible that some authors who don't want to provide a sample that large don't realise they can reduce the percentage, and think it's a case of 50% or nothing?
Review copies - again, if it's Smashwords, you can only post a review on the book's listing page if you buy a copy, and using a coupon (even a 100% coupon) qualifies as "buying" for that purpose. I saw a post a few days ago by a starting-out reviewer who said they preferred to receive a coupon because then they can post a brief review on the book's page, with a link to the full review. Perhaps this author has been asked to do this by other reviewers for similar reasons? I realise that ideally, authors should ask each reviewer what their particular preference is, and try to be as flexible and accommodating as possible, but a novice author might perhaps assume that what one reviewer wants is common to all reviewers?
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