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Old 03-01-2011, 07:07 PM   #12
Hellmark
Wizard
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Join Date: Jun 2009
Location: Foristell, Missouri, USA
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Quote:
Originally Posted by Worldwalker View Post
A few years ago, I spotted a very brief trend to encase mass-market books in heat-shrink plastic. The books remained on their shelves, unsold. Eventually they were remaindered, still pristine. The idea failed for obvious reasons: people don't buy books when they don't know what's inside.
I got a set of Hitchhiker's Guide that way. Was sealed, no one read it, no one bought it, and then it was clearanced out for like $5.
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