Quote:
Originally Posted by CleverClothe
In theory. However, the world works on facts. The publishers have already publicly stated that they want to save paper sales as much as possible. So they are actively trying to slow down ebook adoption (and according to an Amazon statement, it seems to be working for them).
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AFAIK the big publishers pretty much gave up that attitude about a year ago.
What they want to do is
protect their margins. Hardcovers are high-margin sales, and paperbacks are low margins. An ebook at $14 is much more profitable than one at $10 (and no, a boost in sales numbers do not necessarily offset the lost profits).
That's pretty much why they jumped on agency pricing, and stopped delaying ebook releases -- because they knew that by pricing ebooks higher, they could maintain decent margins, then reduce the prices 6-12 months later to boost sales again.
Some smaller and/or international publishers may still be nervous about ebooks. However the industry pretty thoroughly realized that ebooks were going to dominate the market, and many believe that will be the case in 5 years or less.