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Originally Posted by HansTWN
That is not how I see it.
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You surprise me
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They are successful because their devices (not counting MACs) ---while offering limited functionality -- look good and are easy to use and to learn.
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That sounds like a better device.
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They have created a new category, the 9" media consumption device and called it the tablet. By dumbing down the device and removing functionality they managed to make it simpler and extending battery life -- which obviously is not a bad idea for simple flashless browsing and media consumption.
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So how does creating a new category, which many other companies are now trying to fill, not count as being ahead of the competition? Surely creating a new category is the very definition of being ahead?
A product isn't just about the hardware inside it, it is an entire thing, including the user experience.