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Originally Posted by tomsem
I don't really understand the mindshare that iBookstore seems to command from publishers and press.
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The publishers are, rather smartly, playing the various retailers off of one another.
Rather than let one store run away with the market (e.g. Apple with digital music, Amazon with paper books), the publishers are trying to avoid a situation where one retailer bosses them around. It was expedient for them to play nice with Apple, who in turn gave them exactly what they wanted -- control over pricing.
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Originally Posted by tomsem
Sorry if this seems a little off-topic, but in my mind Agency Model would not exist if it were not for Apple's collusion.
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Google was already planning to offer publishers extensive control over pricing. Apple was more public about it, but it's possible something along those lines would have developed anyway.