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Almost every book I have on my Kindle includes the cover art. I do enjoy looking at it from time to time, and I always check it out before reading a book.
The ebooks that I have published include covers, although they're in color, not greyscale. I do lighten them a bit and adjust the contrast, so they will display better on the Kindle. Amazon encourages publishers to use color images. From Amazon's "Guidelines for Publishers":
"Use color images whenever possible and relevant. The Kindle reading device has a black & white screen today but Kindle applications for other devices, such as iPhone or PC, take advantage of colors."
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