Thread: Agency pricing
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Old 02-28-2011, 03:56 PM   #63
JSWolf
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Quote:
Originally Posted by Keryl Raist View Post
I think this is what agency pricing, when it's that high, is supposed to do, push you toward buying physical books.

I think the publishers are idiots for using this technique, but all the same, they're doing it. They know low ebook prices cannibalize the sales of their physical books. They want to sell physical books because making and selling physical books is their business. They're currently fighting against the reality that their real business is producing content, not producing the way that content gets to people. When they realize this, and start jettisoning their physical production stuff, they'll probably go guns blazing into low priced ebooks.
In my case, I'd not buy anything and go to the library to find the eBook or pBook and read it for free. Thus, they lose money. This is not how to run a business.
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