MobileRead Forums - View Single Post - FREE (and bargain) books for the NOOK

koland · 02-28-2011, 11:18 AM

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business, by Jamie Turner and Reshma Shah, is a repeat freebie on Kindle.

Book Description
Want to earn big profits from social media?

Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.

This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.

Good, Better, Best Buy is a business short from New Word City.

Book Description
For any company contemplating a major course correction, the tale of Best Buy is instructive. It illustrates both the size of the opportunities and the range of difficulties an organization can encounter in accomplishing transformative change. And the story is still being written. In the current economic downturn, with discretionary purchases like electronics plunging, Best Buy’s transformation is being put to the test with encouraging results. Here’s what you can learn.

For years, Best Buy thrived as one of America’s leading national electronics retail chains. It had built its reputation and market share over three-and-a-half decades, along the way embracing the big-box superstore and the growing line of electronic products within. Indeed, the company and its employees were focused on the bevy of products Best Buy offered, which was fine with its tech-savvy customers. But, as rapidly evolving technology added more and more sophisticated products to retailers’ shelves, the ranks of the not-so-savvy began to expand.

Then came the day in 2002 when Best Buy’s new chief executive realized the need for change—big change. In the years since, the company has remade itself into an organization that concentrates relentlessly on its customers.

PR 2.0: New Media, New Tools, New Audiences, by Deirdre Breakenridge

Book Description
The New Future of Public Relations!

In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work.

You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.

Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners.

Breakthrough!: How the 10 Greatest Discoveries in Medicine Saved Millions and Changed Our View of the World, by Jon Queijo, is a repeat freebie on Kindle.

Book Description
10 World-Changing Revolutions in Medicine...and the Remarkable Human Discoveries That Made Them Possible

* The unforgettable life-or-death stories behind antibiotics, vaccines, DNA, X-rays, and more
* What happened, how it happened, and what it means to you today
* A colorful cast of characters whose discoveries were often driven not only by personal tragedy, curiosity, and hard work, but petty bickering, dumb luck, and a healthy dose of humor
* For anyone interested in science, medicine, and beyond...

Why are you alive right now? Chances are, you owe your life to one of the remarkable medical discoveries in this book. Maybe it was vaccines. Or antibiotics. Or X-rays. Revolutionary medical breakthroughs like these haven’t just changed the way we treat disease, they’ve transformed how we understand ourselves and the world we live in. In Breakthrough!, Jon Queijo tells the hidden stories behind 10 of history’s most amazing medical discoveries. This isn’t dry history: These are life-and-death mysteries uncovered, tales of passionate, often-mocked individuals who stood their ground and were proven right. From germs to genetics, the ancient Hippocrates to the cutting edge, these are stories that have changed the world—and, quite likely, saved your life.

The Truth About the New Rules of Business Writing , by Natalie Canavor and Claire Meirowitz, is a repeat freebie on Kindle.

Book Description
Business writing that packs a punch: Make the most of your message to get what you want!

* The truth about supercharging your business writing
* The truth about writing directly, clearly, and convincingly
* The truth about writing in today’s varied business formats

This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work

How to Innovate in Marketing , by Rawn Shah, Monique Reece and Michael Tasner, is a collection of three business books from FT Press.

Book Description
A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!

Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more!

Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth… choose the right social networking tools and resources for your business… reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven’t discovered yet… and much more!

02-28-2011, 11:18 AM	#25
koland Grand Sorcerer Posts: 8,562 Karma: 8033155 Join Date: Aug 2008 Location: TN, USA Device: kindle(all), nook, nookcolor, Sony, Kobo, epic, iphone, iPad, pc	How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business, by Jamie Turner and Reshma Shah, is a repeat freebie on Kindle. Book Description Want to earn big profits from social media? Now, there’s an authoritative, up-to-the-minute resource you can trust–and use. This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk. Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now. Good, Better, Best Buy is a business short from New Word City. Book Description For any company contemplating a major course correction, the tale of Best Buy is instructive. It illustrates both the size of the opportunities and the range of difficulties an organization can encounter in accomplishing transformative change. And the story is still being written. In the current economic downturn, with discretionary purchases like electronics plunging, Best Buy’s transformation is being put to the test with encouraging results. Here’s what you can learn. For years, Best Buy thrived as one of America’s leading national electronics retail chains. It had built its reputation and market share over three-and-a-half decades, along the way embracing the big-box superstore and the growing line of electronic products within. Indeed, the company and its employees were focused on the bevy of products Best Buy offered, which was fine with its tech-savvy customers. But, as rapidly evolving technology added more and more sophisticated products to retailers’ shelves, the ranks of the not-so-savvy began to expand. Then came the day in 2002 when Best Buy’s new chief executive realized the need for change—big change. In the years since, the company has remade itself into an organization that concentrates relentlessly on its customers. PR 2.0: New Media, New Tools, New Audiences, by Deirdre Breakenridge Book Description The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. Breakthrough!: How the 10 Greatest Discoveries in Medicine Saved Millions and Changed Our View of the World, by Jon Queijo, is a repeat freebie on Kindle. Book Description 10 World-Changing Revolutions in Medicine...and the Remarkable Human Discoveries That Made Them Possible * The unforgettable life-or-death stories behind antibiotics, vaccines, DNA, X-rays, and more * What happened, how it happened, and what it means to you today * A colorful cast of characters whose discoveries were often driven not only by personal tragedy, curiosity, and hard work, but petty bickering, dumb luck, and a healthy dose of humor * For anyone interested in science, medicine, and beyond... Why are you alive right now? Chances are, you owe your life to one of the remarkable medical discoveries in this book. Maybe it was vaccines. Or antibiotics. Or X-rays. Revolutionary medical breakthroughs like these haven’t just changed the way we treat disease, they’ve transformed how we understand ourselves and the world we live in. In Breakthrough!, Jon Queijo tells the hidden stories behind 10 of history’s most amazing medical discoveries. This isn’t dry history: These are life-and-death mysteries uncovered, tales of passionate, often-mocked individuals who stood their ground and were proven right. From germs to genetics, the ancient Hippocrates to the cutting edge, these are stories that have changed the world—and, quite likely, saved your life. The Truth About the New Rules of Business Writing , by Natalie Canavor and Claire Meirowitz, is a repeat freebie on Kindle. Book Description Business writing that packs a punch: Make the most of your message to get what you want! * The truth about supercharging your business writing * The truth about writing directly, clearly, and convincingly * The truth about writing in today’s varied business formats This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work How to Innovate in Marketing , by Rawn Shah, Monique Reece and Michael Tasner, is a collection of three business books from FT Press. Book Description A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price! Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more! Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth… choose the right social networking tools and resources for your business… reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven’t discovered yet… and much more!