Quote:
Originally Posted by Giggleton
I would expect a "Buy a couple ebooks get a free Kindle" promotion first, but the problem with that is I don't know if the masses will want that kind of thing, having not read on the Kindle beforehand. The gift card is a concession, and will probably be the thing that occurs.
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Wouldn't gift cards just mean that people didn't need to spend their own money on books for a while, if they didn't intend to make the kindle free then it would seem more likely that they'd do things like offering a discount for the first year that you owned it since that would have the benefit to them of you spending more in order to get full use out of your discount and increasing the chance of you upgrading to the new model in a year's time after your discount ran out.