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It's simple economic parasitism.
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Well, what you call parasitism, others might simply call-capitalism

Again, If Apple cannot get away with it, they will certainly pay. I think the vehemence of the reaction to my posts, including the many tasteless ad hominems, is because people think that Apple CAN "get away" with it. In the end, if the booksellers, publishers, and Apple can work it out, it will happen. I think its 50-50 that it will happen.
This seems to be a rerun of the introduction of the App Store. Go back 3 years and the discussions were the same.
"The App Store will certainly fail because Apple doesn't know what its doing and Steve Jobs is a megalomaniac"
"The Apple policy toward developers is UNCONSCIONABLE. Its too much restrictive".
"There is NO way that developers can make a living giving up 30 per cent of their revenue to Apple. Developers will abandon the platform in droves and Apple's customers will suffer"
"How does Apple's App Store add value to what the developers are doing? The developers should get paid 95 per cent at least, or Apple should host these programs for free, because without these apps, no one will buy these devices"
"Everyone will (or should) leave Apple because of its hateful policies. Everyone will go to Windows, Nokia, RIM, or Android. The open source Symbian platform will flourish"
Did I miss any?
OK , fast forward to today.
The IOS App Store is the largest software store on the planet. When people use the phrase " App Store" , that's the App Store they are referring to.
Developers are clamoring to get INTO the App Store. When they get rejected, they complain. That's because developers make far more money in the App Store than anywhere else.
The App Store's revenue is SIXTEEN TIMES that of the Android Market.
The phrase " There's an app for that" has become as much a part of everyday speech as "software", "PC", and "Google it".
We'll see in three years whether Apple can make this policy change work. They have the track record. Apple may fail. But that isn't the way to bet.