I was just posting about limitations of PDF files on my Kobo- then I saw this. I've been very happy with my Asus netbook for university use but this ereader is very appealing as a "textbook substitute" and an additional ebook reader. OK - I can't resist a gadget
With the note taking ability I can see this being used by people doing quotes, sales staff etc so perhaps that is one market Asus is targetting.