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It's sort of funny because what Apple seems to be doing is try to manage their customers, in this case it's the developers who are their on going customers even though the consumer is the customer when we buy the hardware. But Apple is now squeezing the real customer (the developers) and at the same time telling them they are not allowed to even mention being able to purchase directly outside the app. eBay did this a while back with a huge policy change along similar lines. However the difference is eBay is a marketplace and has been from day one so I never took any issue with the new requirements. However Apple is marketing the iOS devices as hardware not a marketplace or what might be better called so sort of "active content catalog"/marketplace hybrid that it seems to be claiming it is now.
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Except that IOS has been a marketplace since 2003, when Itunes opened.Itunes is the world's largest music store and the App Store is the world's largest software store. Apple is known for both its great marketing and its great customer service. Its also known as THE place where developers make money. Apple's new policy can even be regarded as pro-customer, since it streamlines the buying, subscription, and un-subscription process. I've bought stuff through Itunes and through other stores and there is no doubt that its an easier experience on Itunes. I Bwould note that at every step of the development of the IOS platform, there have been a gazillion naysayers predicting failure.
The Ipod will fail. Its an expensive toy. No one will ever buy it.
ITunes will fail. None will pay 99 cents for a single.Apple should never have got in the music retail business.
The Iphone will fail. Its an expensive toy. No one will ever buy it.
The App Store will fail. Developers cannot possibly pay 30 per cent of their revenue to Apple and make a living. It will drive them off the platform, leading to Apple's ruin as the best developers leave , leading to a loss of content and a poorer experience for Apple IOS customers.
The Ipad will fail.Its an expensive toy. No one will ever buy it.
Anyone see a pattern? I think based on Apple's record with the IOS over the past decade that Apple knows what its doing. I'm betting that the "experts" will be wrong once again.