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How is it different?
More particularly, how is it different from using an Apple computer to purchase a Kindle book online?
In both cases Apple provides the hardware and the OS, but Amazon provides the infrastructure for the purchase - not Apple.
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Convenience. You're buying buying convenience buying your book on the Ipad for immediate use on the Ipad.That would be a difference.
Now answer MY questions.
1.Why if this Apple policy change is so deadly to the booksellers, have the booksellers not objected to the change?
2. What really is the true value of an app that is really a storefront through which the seller can potentially make millions of dollars.