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Apple could shut down the App store completely and the current Kindle and Nook apps would still function in exactly the same fashion. No fuss, no mess, just opening up a browser and selling on the web.
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Er no, Apple distributes, hosts, and updates the apps. And Apple certaibnly is contin nuously involved in every sale on their IOS devices. After all, the sales happen on their devices.
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What I think you're missing is that people aren't so much opposed to Apple getting a cut of purchases made through their infrastructure, as that they're trying to force people to use their infrastructure just so they can get a cut.
They're saying "you can keep doing business but you have to go through us and hand over a cut to do it."
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Well, Apple would say that they are requiring that the various stores doing business on its platform offer consumers the choice of doing an in-app purchase. Of course, that benefits Apple but in fact IOS consumers probably would prefer it.
I think the question is , Would the many books sold on the IOS platform be sold if :
1. THe IOS devices didn't exist
or
2. If IOS was closed in the way the dedicated ereader devices are closed.
What's astounding to me is that the IOS platform is relatively open. All Apple is asking for is a cut. OTOH, the KIndle platform is completely closed, but they are the good guys here, being bullied by EVUL Apple.