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Originally Posted by stonetools
Your privacy is better protected than with most merchants. You deal with ONE account instead of a dozen different ones. Now to many people, all of that adds value. To you it may not, but tens of millions of people say different.
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Firstly, you have no proof whatsoever that apple is more secure than others and indeed the various demos showing how simple it is to hack an iphone would tend to indicate that has little basis in objective reality.
In any case, while some may trust apple more than others, millions of existing customers of a great many companies have already decided that they also trust the likes of amazon, b&n etc as well so this is a complete non-issue for those.
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MoreoverApple's plan is that the pthe cprice would not go up, but that Apple's cut would come from the publisher and the bookseller. Instead of a publisher70-bookseller 30 split of the price , the split might be 60/20/20 split with Apple taking 20.
Another possibility might be that Apple charges tthe merchant an upfront fee of $250,000.00 for a storefront type app. That would reflect the actual value of app which, it bears saying again, is a STORE, not "just a computer program". That would not directly affect the price to the comnsumer.
There's a lot of ways that this can be done without significant immpact to the consumer.
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Nice idea in theory, I think the reality will be more than a little different as you can see from some of the magzines subs that are already out and costing more on the ipad than on rival services such as zinio.
As far as the upfront fee, is this the latest idea you have been told to put forward by apple as part of your job since we have all ignored your flawed attempts to excuse the 30% charge?