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My answers would be no and zero when they don't actually provide anything that a particular app wants or needs beyond the initial hosting of the app which they also force on people, they have already got their cut by the existence of these various apps helping to sell their hardware in the first place and if you don't think apps are a selling point for the hardware then you have obviously never seen a single ipad advert as they push the total and individual apps heavily in them.
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Once again, these apps aren't just applications in the way that Microsoft Word is a word processing application or Numbers is a spreadsheet application. These "reader" apps are stores, operating on the Apple platform. They are ways through which Amazon can sell ebooks to IOS customers. That's why treating them as "just" computer programs and referring only to the cost of hosting the app makes no sense from a business perspective. Its like treating a store in a mall as "just a room". Well, that's true but for purposes of charging rent its more than just a room. You should understand that mall owners charge bookstores a LOT for operating in a shopping mall-way more than the cost of lighting and heating a room.
Of course , the Apple ecosytem of apps is an important selling point for the Ipad-which is why they are going to want to work something out with booksellers and the publishers so that Amazon and B&N could remain on the IOS platform. THat's why I'm optimistic that this can be worked out. I'm certain that all the parties involved are negotiating vigorously behind the scenes. I would caution that neither the Kindle or the Nook app is in the Top 10 app charts. It's important to us ebook readers but it isn't vital to Apple.