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Originally Posted by david_e
As for doing nothing for the money, they are providing the platform that will bring NEW customers to these merchants.
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New customers? That is just not true. At least not one bit more true than Windows PCs bringing new customers, Android phones and tablets bringing new customers and Blackberry devices bringing new customers. Apple's platform is only one of the many. Nothing makes it special from the content business point of view. So it is clear that Apple makes exactly NOTHING for the claimed money.
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I don't think we will see price increases at all.
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This is just outright mathematical nonsense. Currently the cost of content is:
Cost1 = Author + Copyright owner + Publisher + Retailer
If Apple succeeds in his unethical (and possibly illegal) plan then the cost of content will be:
Cost2 = Author + Copyright owner + Publisher + Retailer + Apple
Simple math tells us Cost1 < Cost2.
Who would pay the higher costs? Mostly the customers and somewhat the authors. The very two players who are the reasons of the existance of this whole business in the first place.
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The big sellers are all going to participate because none of them can afford not to participate.
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We'll see about that. They cannot afford to increase prices either so it is much more probable they will let Apple pull the plug on them.
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Do you see Barnes and Noble walking away and leaving this entire market to Amazon? They can't afford to
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Of course they can. Whichever player leaves can provide much lower prices than the one staying in Apple's cage. That is a decisive advantage.
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While you may feel their methods or motives are unethical, they are in business for one reason, to make money, to make all the money they possibly can, for themselves, for the company, and for their stockholders.
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That is right, they want to make money. A sane and healthy society however will nevel let anyone to extort money from people and other organizations with nothing provided in turn. There are lot of companies who try to make money without providing anything useful to the society and there are ones even doing damage to society. They need to be stopped however this is obvious.