@ Andrew H, Worldwalker
I think the difficulty is that both of you think of the IOS platform as purely an applications platform like Windows. Its not: its also a store. Similarly, the Kindle app isn't just a computer program: it's a store, operating within the IOS store. If you don't understand that, then you won't get it. Again, Apple wants exactlty only a cut of the sales made on its platform. Apple in fact said that it wants no cut of subscriptions or sales outside the IOS platform. Sales made outside IOS go 100 per cent to the seller.
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Which is why Amazon, B&N, etc. have said that they will pull their apps come June 30.
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I'm pretty sure they haven't said any such thing, and I bet they never will. We'll see come June 30.