[HansTWN]

If a user buys through Apple's itunes system, Apple obviously deserves a cut. But why should Apple deserve a cut when Amazon sells through other channels? Did Apple create the Kindle app? Apple is not giving iphones and ipads away for free -- they are selling them. When Amazon created the Kindle app it actually added great value to Apple devices -- it definitely is not a win-win for both. Apple has no right to control what people do with their devices. But they are trying. And 30% off the top is a great deal for app makers (Apple actually created a market for them), but it is outrageously greedy and unreasonable for books.

Prospective Apple buyers must vote with their pens (write and complain) or their feet (buy something else) to stop this.

And concerted action by Amazon, Sony, Kobo, etc makes a lot of sense. They should all pull their apps and actively promote other tablets. If they don't the results would be tragic for all ebook buyers --- an almost 50% increase in ebook prices! Anyway, if the Amazon and others do pull out I am sure the loss would be entirely Apple's. Avid readers would walk away from Apple and in any case, while the number of books read on Apple devices may not be small (though still a rather small slice of the overall ebook market), most of those were still bought at other stores.