Quote:
Originally Posted by soondai
The constant coupons were always a big plus with Borders. Still a little dumbfounded that B&N stayed on top.
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The reasons for Border's declines are numerous, including but not limited to:
• Expanded too rapidly and too widely (e.g. international)
• Increasing competition from B&N, Walmart, Target, and online services (notably Amazon)
• Made terrible real estate leases
• Had Amazon manage their website for years, rather than roll their own
• Hit a big cash crunch in 2007, when it was very difficult and expensive to get credit
• Had to close lots of stores, which meant a decline in revenues
• Upper management turned into a revolving door, including some
• They couldn't afford to put together a real ebook strategy, thus they partnered with Kobo (i.e. repeated the Amazon mistake)
B&N has its own issues, but I don't believe they're quite this bad.