Thread: Borders' Ad: "20%-40% Off." That the Best You Can Do?
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Old 02-25-2011, 11:46 AM   #1
Paul Levine
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Borders' Ad: "20%-40% Off." That the Best You Can Do?
Just got an e-mail from Borders announcing the closing of its big Sherman Oaks store. (Barnes & Noble closed one in nearby Encino within the last year).

The Borders ad promises "Everything must go." Prices 20% to 40% off. Big whoop. Not much different than the prices last month or last year.

Why not bigger savings? Because everything need not go. Whatever isn't sold will be shipped to remaining stores....yep, rearranging deck chairs on the Titanic.

Paul Levine
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