Easiest way is to sell through itunes store or amazon or your favorite publisher.
They will take 30% of the sales.
If you want to skip the middleman, you can just let them download it after payment or something. That's something you have to decide yourself.
Personally I think it's easier to just pay the commission. You'll save a bunch on the payment processing, delivering, hosting, etc. AND your book would be searchable through the official channels.
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