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People have many reasons for shopping around to different stores and it actually is very often price. It pays to know how to utilize the tools to put books from Store A on Device B.
Borders ran a bunch of Gift Card sales at the end of last year and I bought some (net it brought the cost of many books below Amazon). Gift Card sales are pretty much the only way to get a sale on an Agency Priced book.
Then I received a couple more as gifts. I had planned on spreading them out over the year but decided to use them up when the news of impending Bankruptcy hit the WSJ.
Not Borders but I frequently buy from Kobo (same ADE ePub) due to their discount codes. There is one for 30% off right now. 2 Weeks ago it was Fictionwise with a 55% off code.
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