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On the other hand, something called "goodwill" which can be obtained by a good reputation amongst customers, can sometimes be accounted as an asset. It is not always in the best interests of a company or its shareholders to tick customers off while (purportedly) chasing an impossible goal.
* impossible: requiring Amazon or B&N to use an in-app purchasing system which can't handle their catalogs. If the real (not stated) goal is to drop nook and Kindle apps, then the goal is not impossible, of course, just unpopular.
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