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Old 02-24-2011, 12:38 PM   #5
SleepyBob
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Posts: 426
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Join Date: Dec 2010
Location: Wisconsin, USA
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Quote:
Originally Posted by Andrew H. View Post
I would imagine that this would be due to people reading Kindle books on non-Kindle devices - iPads, iPhones, etc.
That would have the opposite impact, actually. If significant numbers of non-Kindle owners were buying Kindle Editions, then their share of ebook sales would be higher than Kindle's market share, not lower.

This seems to indicate that Nook owners are bigger readers than Kindle owners, on average. That probably even makes sense - a light reader is probably more likely to be gifted a Kindle or to get a Kindle because of its mindshare, which will both push down Amazon's books-per-Kindle ratio.
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